The Three “Bull’s Eyes” of Business Growth

At ENDGAME, we talk about business growth in terms of three targets with bull’s-eyes in the center. The first target shows … 1.  How Many New Number Customers You Need … with the yellow bull’s-eye representing the number of your

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8 Sales Tips That Jump Start Your Selling!

Selling is an art and a science and a passion. There are lots of ways to jump start your sales. Here are the 8 sales tips we think are the most important! 1.     Be Serious from Hello How you say

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Does Your Website Give Visitors a “Green Light” or a “Red Light”?

Does your website make a person more likely to do business with you after they visit? Or less likely? That’s what we mean when we talk about “green lights” and “red lights.” For many businesses, the first purpose of the

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The 3 Most Important Words in Marketing

They don’t care are the three most important words in marketing. Your customers don’t care. Your clients don’t care. Your market doesn’t care. Your audience doesn’t care. They don’t care who you are. They don’t care what you do. They

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Haystacks, Golden Needles, and Good Business Leads

When John and I sit down and have lunch — as we frequently do to review current client projects and plan strategy — we often end up discussing the “golden needles in haystacks” problem. The golden needles are good business

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We Are Helping “Bringing Hope Home” for Families with Cancer!

  We are delighted to announce we are helping Bringing Hope Home bring unexpected amazingness to families with cancer. Since 2008, Bringing Hope Home has paid more than $2.2 million in essential household bills for over 2,000 families with cancer

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Why Social Media? Because Customers Ignore You Everywhere Else!

John and I sell social media. Not because it gets big buzz. Not because it’s “cool”. Not because we think it will make us younger and prettier — there is no helping that. We sell it because it is a

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The Long and Winding Road to Conversions with Social Media and Content Marketing

John and I spend a lot of time looking at the impact of social media and content marketing on our business. We’ve come to two conclusions. (1) The impact on conversions is significant. But (2) that impact is indirect and

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Stay Top of Mind, Win Share of Mind, Grow Your Business

The first goal of any business marketing plan is to stay top of mind with our network, prospects, and clients. We want to remind them who we are, what we do, and what our unique value propositions are. The goals

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Business Relationships Can Begin on Social Media? I’m Sold!

I’ll admit it. I’ve been around the block a few times. When I started in business, “social media” was me sticking out my hand and saying “Great to meet you! How can I help today?” to the people who walked

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